Privacy Policy

short version

We, LD Didactic GmbH, based in Leyboldstrasse 1, 50354 Hürth, (“LD”), attach great importance to the protection of your personal data in connection with your use of the corporate website of and of the webshop or (all together and each, “Seite”).

The categories of personal data that we process depends on how you use the Webpage:

We process and use your personal data for the purposes of dealing with your orders, informing you on our latest offers, making our forum available to you and optimizing the Webpage for you. We process and use your personal data always in compliance with the applicable data protection laws. Nevertheless, you may also use the Webpage without entering or otherwise leaving personal data, in particular, by disabling cookies. However, please note that in this case you may not be able to use the full functionality of the Webpage.

We do not transfer any personal data to third parties other than our external data processors and our shipping services. The Webpage uses cookies for making the Webpage, webshop and the forum available, for statistical purposes and for analyzing the performance of the Webpage.

If you would like to learn more about the collection, processing and use of your personal data by LD, click here to get to the full version of our Privacy Policy. If you would like to read further information about the cookies used by us, click here.

Privacy Policy

Extended Version

You may use the corporate website and the webshop or (all together and each, “Webpage”) of LD Didactic GmbH based in Leyboldstrasse 1, 50354 Hürth, (“LD“, “we“ or “us”), in different ways. For example, you many visit the Webpage to get general information on the products sold by us. In addition, you may register for our webshop (“Webshop”) and purchase the products offered therein, participate interactively in our forum (“Forum”), or contact us. You may also register for our Webshop to receive periodic information on LD and our products as well as innovations.

As you know, you leave your mark, whenever you are surfing in the Internet. This Privacy Policy (“Privacy Policy”) informs you about how we process your personal data received via the Webpage and gives answers to the following questions:

I. Who is data controller?
II. Which Personal Data is collected by us and how do we use such data?
III. Who is granted or has access to your Personal Data?
IV. Which types of cookies are used by us?
V. Will anonymous access data be collected?
VI. How long do we process your Personal Data?
VII. What are your rights and by which means can you contact us?

I. Who is data controller?

Data controller is LD Didactic GmbH, Leyboldstrasse 1, 50354 Hürth, Germany (LD). This means that LD performs and monitors the data processing on the Webpage on its own responsibility. Additionally LD is the point of contact for all your inquiries regarding data processing on the Webpage.

II. Which Personal Data is collected by us and how do we use such data?

Personenbezogene Daten” means all information that relates to your personal or material circumstances and enables us to identify you. Whether and, if so, which of your Personal Data is collected, processed and used by us (collectively referred to as “process“ or „processing”) depends on how you use our Webpage:

1. Surfing on our Webpage

It is always possible for you to visit our Webpage without disclosing your Personal Data. Please note that this requires that you have disabled cookies. In this case, you may not be able to use the full functionality of the Webpage. Please read our Cookie Policy for information on the use of cookies.

2. Contact

Whenever you use our contact form or whenever you contact us by other electronic means, we store and process your Personal Data. In this way, you can ask questions our products, your orders or other matters relating to LD or send us your comments. For this purpose, we process the following personal data and information (to the extent necessary for the desired response): Last name, first name, e-mail address, business address, phone number, information on the handling of your request, queries from us and further information submitted with your request.

3. Orders and Downloads

The “Order and Download” function allows you to order current product catalogs or leaflets as print version or ask questions on certain product catalogs or leaflets. For this purpose, we process the following Personal Data: Last name, first name, title, position, school/institute/company, type of educational establishment, department, area of specialization, customer number, address (private and/or business), phone number, fax number, e-mail address.

4. Webshop

We collect your Personal Data that you enter when registering for our Webshop or placing an order or that you subsequently update or amend in your user account. This information includes: customer number, password, form of address, title, names, position, name of your school/institute/company, IP address, area of specialization, line of business, business address, e-mail address, phone number, fax number, information on the specific order and its processing, order history.

In addition, we collect through cookies Personal Data during the order process and whenever you add articles to the shopping cart. To learn more about the data processing during the order process please click here to get to the Cookie Policy.

We process these Personal Data exclusively in order to handle your orders and to answer requests. In addition, we process these Personal Data in an aggregate form to improve our product range, the Webshop and the Webpage.

5. Newsletter

If you register for our e-mail newsletter or if you have placed an order in our Webshop, we will process your e-mail address provided to us as well as details on the sending of the newsletters to you. We process these Personal Data in order to send to you the newsletter containing updates on the products from LD and on our activities – in each case in accordance with the applicable competition law. You may object to the receipt of our e-mail newsletter at any time with effect for the future.

6. Forum

You may read posts in the Forum on the Webpage without any Personal Data from you being collected by us. If you want to actively participate in the Forum and to post contributions, you need to register for the Forum. You will have to choose whether to use a pseudonym or your real name in the Forum. As part of the Forum, we process your e-mail address, your use name, your login data, your IP address and the contents communicated in your contributions, in order to enable you to use the Forum and us to operate the Forum. For further details on the use of the Forum please read the Terms and Conditions of Use of the Forum under

7. Customer-Relationship-Management – Merging your Personal Data

Subject to your consent which you will be asked to separately declare e.g. in connection with your order of our products or with your order of the Newsletter or of catalogs, we merge the Personal Data collected as described in this Clause II to use this Personal Data jointly for the purposes described in this Clause II. This merger will for example enable us to find out whether you have already ordered a catalog from us and afterwards have placed an order. In this way we will learn more about you as our customer and thus can also better serve your interests. For example, we will be able to identify you as the purchaser of a specific product, enabling us to inform you on improvements or additional applications.

III. Who is receiving or has access to your Personal Data?

1. Shipping service providers

We transfer your Personal Data only to shipping providers who assist us in shipping your orders. These shipping providers are third parties in terms of the applicable data protection laws. For the purpose of shipping, we transfer your business address, your name, the name of the school/institute/company and your phone number for any queries. The data is transferred and processed exclusively for dispatch.

2. Use of Service Providers

We use service providers who assist us in operating the Webpage and the Webshop. For example, we make use of hosting services, CRM service providers or customer management tools of our service providers. In terms of data protection laws, these service providers are commissioned data processors who process the Personal Data provided by us only on our behalf and in accordance with our instructions. Our service providers are in addition under the contractual obligation to take adequate technical and organizational measures ensuring the protection of your Personal Data. We check at regular intervals whether these measures have actually been implemented. Where our service providers are not based within the European Union / European Economic Area, we have guaranteed an adequate level of data protection to be met by the service providers (by means of the Safe Harbor certification or standard contractual clauses).

IV. Which types of cookies are used by us?

We use different types of cookies on the Webpage. Our Cookie Policy explains the nature and meaning of cookies and how we use cookies as part of the Webpage, the Webshop and the further services offered by us.

V. Will anonymous access data be collected?

Moreover, the web server on which the Webpage is operated collects anonymous access data for statistical purposes whenever you visit the Webpage. This access data e.g. provides information on the frequency of access to specific subpages of the Webpage helping us continuously improve the products and services offered by us. However, no Personal Data is processed in this connection and the data collected also does not enable us to identify you.

VI. How long do we process your Personal Data?

We will use your Personal Data only until the aforementioned purposes for which we have collected or received such data is fulfilled and once our statutory obligations to preserve records have expired.

VII. What are your rights and by which means can you contact us?

You are entitled to demand from us at any time to provide information on your Personal Data stored by us, and to correct, erase or block your Personal Data. Please contact us on these matters and on any other questions relating to privacy in connection with the Webpage by using the contact details as set forth above under Clause I or by sending an email to

We update this Privacy Policy from time to time. Please check on a regular basis whether a new version is available. The date of the last amendment of this document is displayed at the bottom of the Webpage.

Last amended: January 2014